Introduction
Dr. Vilvapathy S. Karthikeyan, an experienced andrologist at Apollo Hospitals Chennai, teamed up with us during Men’s Health Month for a groundbreaking campaign.
Shifting Focus: Targeting Women
Traditionally, Men’s Health Month campaigns concentrate solely on men. Recognizing women as pivotal in promoting healthy behaviors among their partners, we empowered women to advocate for men’s health, recognizing their crucial role in promoting healthy behaviors.
CAMPAIGN STRATEGY
We launched a multi-faceted campaign with social media posts, videos, articles, and a live Q&A session. Our goal was to reach a broad audience through relatable and impactful content.
CAMPAIGN ACTIVITIES
- Social Media Outreach: 12 posters and 17 videos on Facebook, Instagram, LinkedIn, and YouTube.
- Informative Content: Infographics and articles on men’s health issues, healthy habits, and open communication.
- Engaging Articles: 12 LinkedIn articles with insights and tips for women to support men’s health.
- Live Q&A Session: A discussion with Gynecologist on men’s health and fertility.
RESULTS
- 248,288 People Reached
- 1,029 Engagements
- 230 New Followers
- 163 Shares
- 3,354 Profile Visits
- 36,184 Impressions
Cortex is an Integrated Digital and Marketing Solution Agency in Chennai, India.
Get Quote
CREATIVE works
IMPACT
Our innovative approach empowered women, creating a supportive environment for men to prioritize their health.
