February 15, 2024

When it comes to creating successful YouTube channels, one of the main objectives is to increase views and reach a larger audience. Growing your channel involves more than just creating great content; you also need to take proactive steps for optimizing your videos and maximizing their potential.?

February 15, 2024

Digital marketing is a broad term that can be used to describe various marketing activities that take place online. This could include anything from social media marketing to search engine optimization (SEO). It’s important to note that not all digital marketing companies are created equal.

February 15, 2024

Gaining new customers online can be an uphill battle. Savvy marketers, armed with their knowledge of paid marketing tactics, have a distinct advantage in the game for market share that you may have been struggling to gain. Outmaneuvering experienced advertisers requires an added level of strategy and finesse if you hope to capture the attention of your target audience. Despite these obstacles, you can increase your market share by harnessing the same strategies of industry

February 15, 2024

The digital transformation of healthcare is a revolutionary phenomenon that is transforming the way healthcare is delivered around the world. It’s bringing new solutions and services to patient care while making it easier for providers, patients, and payers to interact and access medical data. Healthcare’s digital transformation has led to major advances in technology,

January 18, 2023

The digital marketing landscape is being embraced by all businesses, but only a few have a thorough understanding of it. For online business growth, just having a good digital presence isn’t enough. The Pandemic has made it even clearer why having a digital presence can practically save a company’s existence. However, digital marketing is not for everyone; in order to make money online, one must have a thorough understanding of the subject. So, here’s a list of key digital marketing issues you should be aware of

February 19, 2024

Having a website with no traffic is similar to having an office with no clients. This is the worst nightmare that someone could experience. But let us take it slowly at first. Once the website is complete, we must take action to bring inactive traffic. Here is a list of 10 Proven Ways to Increase Website Traffic.

February 19, 2024

In today’s world, every industry has taken over the online internet world. It has become the major source of information, knowledge, brand value, marketing, and clients. Digital marketing services are a source of achieving great height and success in any business sector. However, healthcare has been deliberate in converting the business from the digital industry.

February 19, 2024

While every business must have an online footprint in order to thrive globally and expand into every corner of the country or the world. People have a wide range of questions about online website and social media marketing, as well as online business, which will be addressed right here, right now!

February 19, 2024

Running a digital marketing agency is not easy. A professional digital marketer’s primary objective is to be able to operate, analyze, resource, and get the most out of adverts while also coming up with alternate and successful client acquisition promotional techniques. This is impossible to do without exacting data. So, here are five tools that everyone in the Digital Marketing Agency Industry should use to become a skilled digital marketing analyst.

February 19, 2024

Anyone who has worked in marketing knows that it isn’t easy. However, the medium, tactics, and strategy for marketing have all evolved to a greater level. The most recent digital marketing trend involves developing specific tactics for a certain demographic and executing them at the proper time to generate rapid and profitable leads and revenue. People are increasingly enthusiastic about their digital marketing work and are producing outstanding results for their clients.

February 19, 2024

When we think of event management, the first thing that comes to mind is the concept and execution, with a dash of creativity and originality thrown in for good measure.

February 19, 2024

LinkedIn once known for its job recruitment capabilities has expanded its wings and the significance LinkedIn has gained over the years is tremendous. Marketers, especially those in the B2B are now paying close attention to LinkedIn now more than ever. LinkedIn has now become the fulcrum of Business strategies, influencing, partnerships, and many more. And the significance LinkedIn has created for content marketers is immense and the content marketers never miss to use it. So it is highly important if you are a professional or an entrepreneur or a student looking for a job, to know how to leverage the platform for your benefit.

February 19, 2024

Marketing Agencies are well equipped with Experts so they will provide you with specific Digital Marketing strategies for your business. They would come up with an exquisite marketing plan that would create an online presence and Marketing Agencies would help you analyze the competitors and do Market research to improve digitalization and helps you create a better Brand Visibility and also build the audience for your brand.

February 19, 2024

SSL certificate makes the website secure which means they switch from HTTP to HTTPS. HTTPS is an application layer protocol that stands for Hypertext Transfer Protocol Secure is the secure version of HTTP the primary protocol which sends data from a web browser and a website combined with Secure Socket Layer (SSL)/Transport Layer Security (TLS) protocol. This secured version increases the security of data transfer by encryption.

February 19, 2024

Branding is how your customer perceives you. When thinking about your brand is not just logo and website it starts from everything you do, how you convey your purpose to a customer, how your team or employees respond to a customer, how you do marketing, and many more. Branding builds you an exquisite recognition because in Today’s world, the market is crowded with generic products and hence making yourself stand out from the crowd is significant. Everybody today buys for the brand. People choose the product of the brand they are acquainted with or which has been a success in getting their interest via its communication. And if they like the product, they make sure which brand to pick the following time they are going shopping or availing a service.

February 27, 2024

In order to increase your audience, you have to start answering the problems people face by creating value for them. Understanding what are they looking for? What type of remedy are they searching out? What type of surgical procedures do they need? All those questions have unique solutions that they are probably

February 27, 2024

The buying persona of people has evolved over the years. Nowadays people do research before buying any product, this has made marketing get more advanced and target-oriented. In such a case building an online audience will be a huge strength for your brand.

February 27, 2024

Search Engine tries to answer the person behind the query within the first page of the SERP ( Search Engine Results Page ). So when a person searches for a query, Search Engines could show relevant content in terms of blogs, posts, videos. Everything behind the search is an algorithm, an exquisite set of rules that has gotten increasingly more complicated day by day which is thought-provoking.

February 27, 2024

LinkedIn is now one of the most trusted professional networks which is a must for every working professional now. Currently, there are over 660 million registered users. LinkedIn serves as the fastest growing social media platform, with 76% of B2B marketers using it since it acts as a genuine social media network for B2B connections.

February 27, 2024

Content Marketing is the usage of content to market your business. Contents can be in form of social media posts, videos, blogs, ebooks, and many more. The toughest part of content marketing is deciding what you are going to talk about. The biggest flux is the Internet has amplified Content Marketing by taking it from publishers to anyone who is willing to create it. Added to that content marketing will be less expensive than other conventional kinds of marketing over the long term.

February 27, 2024

Covid has made everyone’s life a hassle and being at home has made people have more time on their hands now and undoubtedly people spend a lot of time on their mobile in Social Media.

February 27, 2024

As per 2020 there are 1 Billion active users on Instagram and majority of the users were aged between 18-34. Hence Instagram has younger and wider crowd making it a potential marketing platform. Today we could see thousands of people being an Influencers and Digital creators on Instagram because of the importance I

February 27, 2024

Social media has an advantage over conventional media due to the fact it can get your Brand/Business to reach people rapidly and most importantly, globally. Each post that is shared will reach several people who might be your potential customers. You will be able to tell a Brand story,

February 27, 2024

The pandemic has negatively affected the accounts, all things considered, and no organization is entering 2021 solid. So, cost-saving modes are a first concern for all organizations. Advanced promoting is productive on the grounds that it yields a high ROI and has expanded extension and reach of crowd.

February 27, 2024

Digital Marketing , is an advertising delivered through digital channels such as Social Media, Mobile applications, E-Mail, Web applications, Websites or any new digital channel. In simple version, Digital Marketing is any form of marketing products or services that involves electronic devices.

February 29, 2024

In the dynamic realm of web development, staying abreast of the latest updates is imperative for maintaining optimal user experiences.

March 11, 2024

In today's digital era, establishing a robust online presence is fundamental for any business to thrive. Search Engine Optimization (SEO) stands as a crucial element in elevating your website's visibility and attracting

March 01, 2024

In today's rapidly evolving digital landscape, businesses are increasingly recognizing the need for a robust online presence. One of the crucial steps towards achieving this is partnering with a reputable digital marketing company.

March 04, 2024

In the fast-paced digital era, where smartphones have become an integral part of our daily lives, the importance of responsive web design cannot be overstated. With an increasing number of users accessing the internet through mobile devices,

March 18, 2024

In the ever-evolving landscape of technology, mobile applications have become indispensable tools for businesses and individuals alike. Whether you're a startup looking to establish a digital presence or an established enterprise aiming to enhance customer engagement,

April 08, 2024

Today, crafting compelling digital experiences goes beyond visual allure; it's about resonating with users, fostering engagement, and sparking inspiration.

April 08, 2024

Web applications serve as the backbone of countless businesses, facilitating seamless interactions with customers and enabling efficient internal operations.

April 24, 2024

Digital marketing involves the strategic use of digital channels, such as websites, social media, email, and search engines, to connect with and engage target audiences. It helps businesses with precise audience targeting, cost-effectiveness, measurable results, and the ability to adapt quickly to changing consumer behaviours and market trends.

April 24, 2024

When consumers seek a nearby service or product, they turn to Google. Local search results play a pivotal role, steering users towards businesses that best meet their needs. Whether you operate a quaint cafe or a bustling home services firm, securing a prominent spot in local search rankings is essential for attracting customers. But how does one get to the top of Google's local listings?

May 23, 2024

Google Maps marketing is a strategic approach to increase visibility and attract more local customers by leveraging Google Maps

May 23, 2024

Link building is an essential aspect of Search Engine Optimization (SEO) because it boosts your site’s authority and visibility. 

May 23, 2024

In 2024, SEO continues to evolve, demanding more sophisticated strategies to stay ahead in the ever-competitive search engine landscapeBuilding on the foundational SEO techniques, several advanced strategies have emerged as game-changers for businesses aiming to enhance their online presence and achieve top rankings in search results

May 23, 2024

In 2024, social media continues to be an essential tool for business growth, driven by evolving technologies, changing consumer behaviours, and the dynamic nature of digital platforms.

June 21, 2024

Imagine having a tool that turns 72% of your leads into loyal customers or achieving a 75% increase in profits just by retaining 5% more customers. Online marketing holds these possibilities and more. Have you ever wondered how companies achieve such feats? How do they captivate, convert, and retain customers in the vast digital marketplace?

June 21, 2024

Did you know that 58.5% of adults search online for health information, and 90% of healthcare patients use online reviews to evaluate physicians? These statistics highlight the critical role digital marketing plays in attracting and retaining patients. If your healthcare practice is not leveraging digital marketing, you're missing out on a significant opportunity to connect with potential patients and enhance your reputation. How can you ensure your healthcare business stands out in this competitive landscape?

June 21, 2024

Have you ever wondered about the unseen journey your customers take before they stumble upon your business? With over 5.44 billion internet users worldwide, the digital landscape is vast, and navigating it requires expertise and precision . In fact, 81% of consumers start their product searches online, and businesses that invest in digital marketing strategies are 2.8 times more likely to experience revenue growth than those that don't .

June 21, 2024

Ever wondered why some online marketing agencies skyrocket to success while others barely make a splash? 93% of online experiences start with a search engine, and over 4 billion people are active on social media. These statistics underscore the immense potential of digital marketing, but only a few agencies truly harness this power. What sets them apart?

July 10, 2024

Effective branding is an important part of success for any business, displaying a company's identity, values, and promises to its customers. At Cortex Media, we understand that exceptional branding goes beyond aesthetics; it involves strategic planning and execution

July 10, 2024

In the ever-changing world of digital marketing, keeping a close eye on the performance of brand campaigns is crucial. Regular reporting not only helps in understanding the effectiveness of the brand’s strategies but also provides insights for future improvements. At Cortex Media,

July 11, 2024

In today's competitive marketplace, a strong brand is one of the most valuable assets a business can have. It not only distinguishes a company from its competitors but also fosters customer loyalty and drives long-term growth. Increasing the value of your brand involves a strategic

July 11, 2024

 When it comes to effective branding, businesses need a partner that not only understands their vision but also has the expertise to bring that vision to life. While there are many agencies in Chennai that offer these services,

July 12, 2024

Branding is a critical aspect of any business’s success. It’s not just about having a memorable logo or a catchy tagline; it’s about creating a comprehensive identity that resonates with your audience and differentiates you from competitors. 

August 27, 2024

In today’s saturated market, cutting through the noise requires more than just a catchy slogan or a well-placed ad. Successful advertising is a blend of art and science—it’s about telling compelling stories while leveraging data to target the right audience at the right time.

August 27, 2024

In the digital marketing arena, two strategies often stand out when businesses aim to enhance visibility and drive traffic: Pay-Per-Click (PPC) and Search Engine Optimisation (SEO).

August 30, 2024

In the highly competitive online landscape of 2024, generating organic traffic is more vital than ever. With paid advertising costs on the rise and users increasingly savvy about which content they trust, organic traffic has emerged as a sustainable, cost-effective strategy for long-term success.

August 30, 2024

The healthcare industry is unlike any other when it comes to advertising. Strict regulations, complex terminologies, and the need to build trust all create unique challenges for brands in this space.

August 31, 2024

The world of SEO is never static; it constantly evolves to meet the changing demands of both users and search engines. As we move into 2024, SEO strategies need to be more adaptive and forward-thinking than ever.

September 09, 2024

In today’s digital landscape, content is more than just words or images on a webpage. It has become the backbone of digital marketing strategies for brands and businesses aiming to engage, inform, and convert their target audiences. The importance of quality content cannot be overstated

September 12, 2024

Influencer marketing has rapidly emerged as one of the most effective strategies for businesses looking to engage with their target audience in an authentic way. By leveraging the reach and trust that influencers have built with their followers, brands can increase visibility

September 19, 2024

In the digital marketing landscape, search engine optimisation (SEO) plays a critical role in improving a website's visibility on search engines like Google. While SEO is a broad discipline, on-page SEO focuses on optimising elements within your website to improve its search rankings.

September 27, 2024

In today’s increasingly digital world, the healthcare industry is experiencing rapid changes in how services are delivered and promoted. Hospitals, like any other business, need to maintain a strong presence to attract and retain patients. Healthcare marketing has become essential

December 03, 2024

Driving traffic to your Shopify store is key to growing your business and increasing sales. With e-commerce competition intensifying, optimising your store for search engines is no longer optional, it’s essential. By implementing the right SEO strategies, businesses can improve visibility, attract more visitors, and convert them into loyal customers.

December 06, 2024

E-commerce and digital marketing are two critical components of the modern business landscape. While they are interconnected, each serves a distinct purpose in achieving business success. Understanding the differences between e-commerce and digital marketing is essential for businesses looking to maximise their online presence and grow their revenue.

December 09, 2024

In the competitive world of e-commerce, attracting more visitors to your Shopify store is critical for success. Search Engine Optimisation (SEO) is a proven method to increase visibility and drive organic traffic. By adopting the right SEO techniques, Shopify store owners can stand out in 2024 and convert visitors into loyal customers.

December 11, 2024

Selling digital products on Shopify presents a unique opportunity for businesses to reach a global audience with minimal overhead costs. However, the digital marketplace is highly competitive, requiring well-thought-out marketing strategies to stand out and drive sales. Whether you’re offering e-books, online courses, software, or design templates, optimising your marketing approach can help you attract the right customers and increase conversions.

December 16, 2024

In today’s fast-paced digital world, simply having a website isn’t enough to make your business stand out. For companies, targeting the right audience is key, and that’s where local SEO comes in. By optimizing for local searches, businesses can connect with nearby customers, enhance visibility, and establish a solid online presence.